The Lululemon Upload is live!
I’m listening to the Lululemon 4th Quarter and Year End Earnings call simultaneously to writing the upload post. I can’t lie, I was titillated by the Laurent Potdevin scandal and hoping to hear more gossipy snippets (spoiler – there was none). I have to say though that this earnings call hosted by several Lululemon executives was much more compelling to listen to even during the boring financial stuff which I rarely understand. Glen Murphy (the interim CEO) uses much less corporate jargon than any other previous CEO. Lululemon had a miraculously phenomenal year, specifically on e-commerce which went up 42%! They had a growth of 1 million new guests! Customer side, we may not have loved the website redesign but it’s obviously been very successful for them, which ultimately is very good for us. We will be seeing some new features on the website such as order online and pick up in store, some new search functions and customer customization on the site.
A few items I liked from this upload and am mulling over – the Just Pleat It SS, Cool & Collected Jacket, Low Key Long Sleeve, Efflorescent Define Jacket, Round Two Tee. I like the look of the Silver Fox burnout material. The top contenders for a ‘check -out’ are the Just Pleat It SS in pink, Round Two Tee in Silver Fox and the Low Key Long Sleeve in Blue. I really want to try n the green Cool & Collected Jacket.