lululemon

 Like New 

 Like New is a recommerce model for guests to rethink, revive, and rediscover lululemon

 product through a trade-in and resale program that directly reinvests profits to support additional sustainability initiatives, including circular product design, renew and recycle programs, and store environmental programs.

The trade-in program launches as a pilot in California and Texasin May, then expands into a resale program in the same markets in June.

Starting in May, lululemon guests in California and Texas can begin to trade in gently used lululemon clothing in one of the brand’s 80+ participating stores or by mail in exchange for a lululemon e-gift card. The online resale program will begin in June, with 100 percent of profits¹ being reinvested into additional sustainability initiatives, further extending and amplifying the positive impact of lululemon Like New.Eligible products need to be in “like new” condition. 

lululemon has partnered with TROVE, recognized industry experts in branded recommerce, to support with resale technology and operations. All trade-in products will be cleaned using state-of-the-art technology. Gear that does not meet quality standards will be recycled through lululemon’s longstanding partnership with DEBRAND.

lululemon’s product quality lies at the heart of the program, extending the life of gear that has already been designed to last. Purchasing lululemon

 Like Newproduct, from guest favorites like Wunder Unders to ABC Pants, can save up to 50% of the product’s carbon footprint and 310 grams of waste². Guest feedback will be collected throughout this year’s pilot to inform future scaling.

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