lululemon is finally launching a resale program, and its called Like New! lululemon has always been a robust seller in the resale market across multiple different platforms such as eBay, and Poshmark. It’s one of the few brands that has maintained a very high resale value over the past 13 years. At one time, certain lululemon items could resale for hundreds of dollars more than the original retail price (seawheeze limited edition items, and older designs like Gratitude Wraps and many patterned run jackets). In the 13 years I’ve been blogging about lululemon, there have been hundreds of resale groups dedicated to just lululemon on Facebook.
Although items aren’t selling for quite that high anymore, you are still able to sell your lululemon items for near retail value on gently worn pieces. Older pieces will still fetch you at least 50% of the original retail price, which is an amazing return.
It is a testament to the quality of lululemon pieces that they last so well that they can withstand multiple owners, being worn as activewear. I’m really excited that lululemon is testing out this new program where they will give you a gift card for your gently worn items, and they then resell those pieces after being assessed and laundered on their own platform. I fully intend to participate in the lululemon like new platform once it’s available in my area.
Here is the lululemon news release on their ‘Like New’ resale platform.