Wow! Have you guys seen this near identical dupe? Victoria Secret copied Lululemon’s Enlite Bra! Victoria Secret released a new bra called the Angel Max Sports Bra and it has the same encapsulated cup, seamless laser construction and sweat-wicking spacer fabric and it’s overall the exact same design. The main difference here is the price. Victora Secret is priced at $49 while the Lululemon Enlite Bra is priced at $98. Lululemon will sure be angry about this considering the resources the spent marketing and developing this bra and how invested they were with product reviews. If you’ve been reading my blog for a while you know that I never took to the Enlite Bra despite trying several sizes. I took a fair bit of grief for not having a more positive review about it. Part of the barrier on this bra for me was the price did not match the quality, and with my cup size (DD) I didn’t feel a personal need for re-engineered sports bras. Larger cup sized women certainly need better more supportive options, but this bra didn’t go beyond DD/E cups.
I plan on checking out the Angel Max next week to do a fit review
In related news, Lululemon is suing Under Armour for allgedly copying $52 Energy Bra.
Comments about the new bra from The Sweat Edit Review Group.
Thanks to Ms. C for sharing these detail photos.