I’m back! Back with Highlights from Lululemon 2019. Thanks so much for bearing with me while I took a little unplanned holiday break. I just intuitively took the last week and a half off to be in the moment with my family so I didn’t get a chance to announce it or make a plan of it.
My family did Christmas slightly different this year. Both Christmas Eve and Christmas Dinner was at our house for the first time, with 35 guests!!! That took a lot of mental energy. We eliminated some favourite extended family traditions (which we LOVED dearly), because they created a lot of hectic stress running around from place to place. This was a really great holiday and I loved all of the changes we made, even though making the decision to cut some traditions was hard to do. Hosting was a lot of fun despite the chaos. It took all of my mental energy but it was a very bad-stress free way to celebrate. I hope you guys all took good care of yourselves and each other this holiday and that it was peaceful for you and your loved ones. Thank you for the Christmas wishes in the comments!! Sorry I wasn’t here to respond back.
I didn’t get to a Boxing Day post but I will possibly add that after this post, separately, just so we can discuss. Boxing Day markdown items are still plentiful and many of you have received your orders already so we can share impressions with each other and help each other shop.
I’ll have some more reflective, year-end posts coming as well.. stay tuned.
This was a hard year to do a Best Of Lululemon 2019 for, so instead I decided to do Highlights From Lululemon 2019, showing you the highlights from each month. Doing a Best Of post wasn’t hard because the designs sucked, or because there was a lack of selection. In fact, the selection available was greater than ever. Just look at how many winter coats and jackets we have available right now!
It’s because this was such a transitional year for Lululemon. GOOD! That was needed. It started with CEO Laurent Potdevin and creative director Lee Holman being exposed, and then immediately after came a period of transition and strife. The chaos of transition was never worse than the chaos of Laurent and Holman. True, there lacked an overall cohesiveness to this years designs, but It takes a while to regroup after a big restructuring. Thankfully Lululemon has stuck with their ethos of elegant functional style and they continued to do what they do best.
There where no standout obvious color or print stories, and no specific design focus that carried through the year. There where plenty of staple pieces, great colors and prints, they just didn’t seem to have a common thread or a distinct vision that happens when there is consistent design leadership.
The Lululemon Lab pieces where heavily represented on every upload, and there was a move towards a more non binary categorization of clothing. Slowly, little by little. My favourite aesthetic change has been their inclusion of various body sizes. What a year! Lululemon did not avoid the global themes of #METOO, body positivity and gender non conformity. These are very tough topics to align yourself with as a brand, but I believe Lululemon did this in a really clever way. Stating values little by little, without making absolute statements.
A change I did not like this year is the new lettered sizing. The Lululemon Self-Care line was a total bust for me, but I love that Lululemon US has a selection of curated beauty products from other brands. I wish the Canadian side had this as well. I’ve heard rumours that Lululemon is bringing their Asia Fit proportions to the North American market, probably by way of Petite/Tall designations.
This year as well as last year, Lululemon infused their designs with great collaborations. What I loved most this year where the brand partnerships. Robert Geller, Barry’s Bootcamp, Soul Cycle, Francesca Hayward Royal Ballet Collection (Oct 2018) and my favourite one of all, and the biggest Lululemon Highlight of 2019 for me was the Lululemon X Roksanda Collection. I know that collection was very polarizing, it still excites me. I treasure the Roksanda x Lululemon pieces I purchased.
So tell me, what where your Lululemon Highlights for this year? What did you love, what did you hate?
Azurite Poppy Coral Multi
Linear Flux Battleship
All Yours Boyfriend Tee Cloud Wash
Shadow Leaf Ivory