he Lululemon Asia Exclusive capsule was just released on the Hong Kong website. I love the red and the navy, but….those giant logos are so not Lululemon. Lululemon never used to chase customer trends like this and adapt themselves to whatever the market demands. Lululemon used to pioneer trends, and the customers would find the brand. I see why they made this an exclusive capsule to Asia, it’s a big new market for them, but it’s still surprising. I am not averse to logos and I don’t necessarily pick inconspicuously branded items, but I don’t gravitate to big loud logos that overtake the design. I think I also don’t like it because this big block lettering is new for Lululemon and not one I recognize as their signature Lululemon logo, brand or their type. It looks more like the Supreme branding, or Calvin Klein. It reads more as a basic universal lettering. What do you guys think? Do you like this trend? Do you like this trend on Lululemon items?
“Likewise, the industry on the whole seems to be taking a long, hard (or, as the case may more aptly be, cheeky and exuberant) look at institutional notions of “bad taste.” Chief among those notions? Logomania’s glorious return.”