The Lululemon Asia Exclusive capsule was just released on the Hong Kong website. I love the red and the navy, but….those giant logos are so not Lululemon. Lululemon never used to chase customer trends like this and adapt themselves to whatever the market demands. Lululemon used to pioneer trends, and the customers would find the brand. I see why they made this an exclusive capsule to Asia, it’s a big new market for them, but it’s still surprising. I am not averse to logos and I don’t necessarily pick inconspicuously branded items, but I don’t gravitate to big loud logos that overtake the design. I think I also don’t like it because this big block lettering is new for Lululemon and not one I recognize as their signature Lululemon logo, brand or their type. It looks more like the Supreme branding, or Calvin Klein. It reads more as a basic universal lettering. What do you guys think? Do you like this trend? Do you like this trend on Lululemon items?

Here is an article from Vogue from 2016 about the logo trend. “Logos Are Back: How To Wear The Latest Street Style Trend”

“Likewise, the industry on the whole seems to be taking a long, hard (or, as the case may more aptly be, cheeky and exuberant) look at institutional notions of “bad taste.” Chief among those notions? Logomania’s glorious return.”

Lululemon Asia Exclusive Lululemon Asia Exclusive Lululemon Asia Exclusive Lululemon Asia Exclusive Lululemon Asia Exclusive Lululemon Asia Exclusive Lululemon Asia Exclusive Lululemon Asia Exclusive Lululemon Asia Exclusive

Follow:
Share:

28 Comments

  1. Mrs. O
    January 8, 2018 / 1:23 pm

    I don’t like it. Never have. Regardless of designer. I don’t need to tell the world what brand I’m wearing. People in the know, know. If they don’t, they ask or find it. The only time I wear big lettering and announce something it’s for my college team or my pro-football team. In that case, I think there’s a shared community because you went to the school or the pro team represents the city you live in or came from. I know there’s a Lululemon community but I feel like it’s different. We all wear Lululemon for different reasons and it’s not to “cheer” on the brand. We support the brand by buying.

    When I see big lettering like that I think it cheapens the value of the brand; especially when it’s marketed to be high end. That’s why I don’t like big Gucci and other luxury brand lettering. But I think it’s just the fashion trend now. I see it everywhere.

    The only time I even considered buying a Lululemon Swiftly with big lettering on it was when it had Los Angeles written on the bottom of it around the side. I considered it because I love the city I live in. Then I thought the better of it and put it down. Lol. I don’t need to announce where I live.

    • LS
      January 8, 2018 / 1:59 pm

      I agree – not a fan of logos, particularly not when it comes to mall brands. The only logo stuff I’ve been wearing as part of this trend are some “vintage” Jeremy Scott x Adidas tees, and even then, that’s just the Adidas logo. The shirts are so cool the logo is almost secondary. This stuff is both bland and arbitrary – the random sans serif font in all caps in no way makes me associate these items with LLL because it’s not actually part of their overall branding. I think they must think that customer demand for true red items will outweigh the lack of desire to wear Lululemon’s name in two foot long block print…no thanks.

      • Cristina
        Author
        January 8, 2018 / 2:02 pm

        ooh the Jeremy Scott x Adidas tees intrigues me. I’d love to see them sometime if you ever feel like sharing. Did you buy them consignment?

  2. Manilaice
    January 8, 2018 / 1:30 pm

    I like the Lululemon (Stylised A/Omega sign). I liked that it was discreet and yes I liked it when it was on the calf area of pants.
    This collection like is a bit too in your face.
    The only thing I like is the Scuba III on the blue because the lululemon lettering is slightly less obvious

  3. Stephanie
    January 8, 2018 / 1:46 pm

    I’m not a fan of logos. I love my lulu because of the way it fits and performs. I am not even a fan of the small omega on the leggings and tops, I appreciate when its tone-on-tone. Way back in the day when their leggings were reversible, one side had the logo on the calf while the other had it on the back of the waistband which was so great.

  4. LS
    January 8, 2018 / 1:54 pm

    I have zero desire to wear the Lululemon name on my body and I agree – this seems really arbitrary given that they don’t really have a text-based logo. This stuff is already dated because LLL is never on-trend but rather lagging behind. If anything, I assume most people would think these clothes are knockoffs because it’s so outside the norm for them.

    • Rise and Shine
      January 8, 2018 / 2:33 pm

      Exactly. It’s so cheap looking, you assume it’s a knock-off.

      This is why I refuse to buy Nike. I associate Nike not with elite athletes, but with fat guys wearing knock off Nike huge logo t-shirts. Very down market.

      That said, this too shall probably pass. I’m pretty confident it’s just a stupid trend, not a change in direction for Lulu’s marketing.

      Slight change of topic: what do you guys think of the new, red “This is Yoga” bag? I’m very happy with it. Overall, I thought the “This is Yoga” campaign was a bit idiotic, but I was not a fan of the Manifesto, so it’s nice to see it replaced by something that still feels like Lululemon.

  5. Anita
    January 8, 2018 / 2:10 pm

    Never,ever going to wear printed logos. I wear something because I like the style, print and or quality. A company gets my money when I buy something from them. I refuse to be a walking billboard for them.

  6. Gin
    January 8, 2018 / 2:38 pm

    I don’t like big lululemon signs on clothings. I won’t ever buy them. It makes them look cheap. I don’t even like the logo with white/reflective color. I prefer it the same color as the background’s.

  7. jenny
    January 8, 2018 / 2:38 pm

    No Logos for me. I do not care what brand i am wearing, I don’t need to advertise, the clothes should speak for themselves.

    OTT, but LuluMum, i have bought a few P.E. Nation pieces from Carbon38 and they are so retro cool!! I’m obsessed. Have you bought any other leggings or pieces since you have last purchases the leggings (with stars on bottom half of leg).

    • Cristina
      Author
      January 8, 2018 / 3:21 pm

      I love PE Nation so much.I haven’t yet purchased again but I do have my eye on the same star tights but with the black background. I’m going to make another purchase in the spring when I know I can stop at my P.O box.

  8. Sarah
    January 8, 2018 / 3:03 pm

    Why can’t we just have true red plain pieces? Is it so much to ask?

  9. lenamalina
    January 8, 2018 / 3:17 pm

    I’m in the minority. LOL. I love it lots! Asia market is more fashionable than North America. It makes sense that LLL launched it there. Hope we see it also in North America.

    • Anonymous
      January 9, 2018 / 4:39 am

      Are you 17 or something? I don’t mean that question to be a knock in anyway (I wish I were 17 lol) just curious if this appeals to a younger market maybe?

    • LS
      January 9, 2018 / 7:04 am

      …it’s a mall brand. And trendy isn’t synonymous with fashionable. Certainly not synonymous with style.

    • Runrunyogi
      January 9, 2018 / 12:28 pm

      Abercrombie and Fitch is also incredibly popular with the Asian markets and known for their logo mania. They have since (at least attempted) to change for the North American and European markets.

      I’m neither attracted to, nor turned off by the logo. It really depends on the item. If I like the fit, fabric and functionality of a piece, the color/pattern is secondary. That being said, this applies to athletic wear in my wardrobe and agree with most of the other comments in reference to branding. For instance, I refuse to spend a ton of money on some coated leather/non-leather purse emblazoned with a brand’s logo to advertise for them. It’s tacky and there are so many counterfeits it really defeats the purpose. Quality speaks for itself, whether it’s a well known brand or artisanal.

      If we receive this line, unless you’re a size 2 or 12, you might wait it out and see if it hits markdown. At least based on the comments and how the other logo products are selling. I managed to snag some great pieces (at least in my opinion, Box it out Tights, Full Freedom Crops) over the last month because they never gained much notice.

  10. Anon
    January 8, 2018 / 3:50 pm

    Totally off topic, does anyone know of any stores in Canada that still have the train times crop that were md to $39? TIA

  11. Lizzie
    January 8, 2018 / 4:31 pm

    If you want me to wear your logo and advertise for you, you should pay me. Not the other way around.

  12. Looloo
    January 8, 2018 / 6:08 pm

    I have never liked big logos or names on clothing. Makes me think it is a knock off. I do find that some cultures do gravitate to clothing with labels as they want people to know they can afford to buy a particular brand…around here it is philipino and east indian that prefer logos…like Tommy. Ralph Lauren etc. Perhaps its not available in their countries or very expensive there. Just what i observe…

  13. Anon
    January 8, 2018 / 7:05 pm

    Looks like counterfeit Lululemon . I would never buy this crap. But Asians love brand name and logos. I know this from traveling all over Asia for work for many years. I find this crap tacky and cheap.

  14. SharonV
    January 8, 2018 / 8:08 pm

    I’m not necessarily in a rush to buy because I think this trend might skew a bit young for me but I do think it’s cute.

  15. Stacy
    January 9, 2018 / 1:40 am

    I never minded it when they used to work in their name or logo as part of a print. And I bought a couple different colors of the burnout manifesto shirts a few years ago. But the block lettering is so in your face. It kind of feels like the person is trying too hard to say “look at me in Lululemon.” It’s not for me, but I could definitely see a much younger teen group rocking this style.

  16. CT
    January 9, 2018 / 6:44 am

    This brand name on clothing trend is just a big fat NOPE for me. Maybe if I really liked something that was cozy comfy to wear around the house but not when I am out and about do I want my clothing to scream the brand I am wearing. As for the 9818 – 20y on the back of a Love Tee I had to think about it for a second then realized this was their way of advertising their 20th anniversary and it’s not resonating with me. I expect we will see this Tee being worn by employees throughout the year. I know it’s early in the year but I sure hope LLL has more in store for us other than a 9818-20y tagline on a tee shirt. I am hoping to see the return of some classic styles, prints and colours from the past that helped to make LLL so successful. I am kind of surprised they didn’t start the year off with their signature red like you see on their bags instead of this more orange/red.

  17. Suebee
    January 9, 2018 / 4:28 pm

    Love that “dark red” color, but can’t stand the enormous lettering.

  18. Cece
    January 9, 2018 / 8:10 pm

    I live in Asia and I prefer not to wear clothing that shouts the brand name.The use of large generic lettering cheapens the lululemon brand, but I think this capsule is targeted at certain Asian markets where loud lettering appeals to the consumer. The Lunar New Year is fast approaching, hence the abundance of red — it’s really a cheap marketing gimmick for product placement during the festive season.

    • Alicia Yang
      January 10, 2018 / 1:57 am

      Yes I agree that it is geared towards the Chinese new year and they love red. I am in the minority and love it! I love the red and navy and I must admit that I am asian living in Asia and considering getting the red WU.

  19. Casey
    January 11, 2018 / 7:21 pm

    Bold red? Yes. Massive printed brand name? Heck no. Way too loud, crass, obvious. Absolutely suited for nouveau riche Asian audiences like those in the China market, but off-brand for Lulu who never before had (and don’t need) to try so hard – quite disappointing.

  20. Reya
    August 23, 2018 / 5:36 am

    Why was a 20y logo released with this? Curious !

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

About The Sweat Edit

The Sweat Edit is the girlfriend’s guide! Exploring the modern, feminine and sometimes superficial.

The Sweat Edit is a lifestyle and shopping blog dedicated to snitching out the best of Beauty, Fashion & Style, Health & Wellness, and Fitness trends. Your source for the best shopping recommendations. Grab your coffee, tea, protein smoothie or wine and come crowdsource with us!

Privacy Policy

Best Of The 2018 Nordstrom Anniversary Sale

Found My Friend Sweater
Found My Friend Sweater
Found My Friend Sweater
Sweaty Betty Rhythm Sweatpants
Zella Luxury Bomber Jacket
Active Icons Tights ADIDAS
Mackage Down Jacket Plaid
Mackage Down Jacket
Cotton Blend Knit Blazer
Plaid Double Breasted Wool Blazer FRAME
Lola Reversible Twist Sweater REBECCA MINKOFF
Lace Trim Satin Camisole BP.
Gotham II Down Parka
Brandon Fleece Jacket THREAD & SUPPLY 2018 Nordstrom Anniversary Sale
J.Crew Dover Blazer Pink
Rails Hunter Plaid Shirt
apothecary Oribe Magic Styling Set
The Elite Smoke Complexion Set ARTIS
Sunday Riley Triple Threat Set 2018 Nordstrom Anniversary Sale
Spanx Camo Faux Leather Legging
Flat Wool Knit Collar Coat MACKAGE 2018 Nordstrom Anniversary Sale
Eldgridge Over The Knee Boot Stuart Weitzman
Free People January Tee
Hunter Plaid Shirt Rails
Brimham Hybrid Jacket BARBOUR, 2018
CozyChic Lite® Circle Cardigan BAREFOOT DREAMS® 2018 Nordstrom Anniversary Sale
Cozy Chic Light Barefoot Dreams Cardigan
Double Face Wool Leather Belted Coat Mackage Nordstrom Anniversary Sale Meghan Markle
The Elite Smoke Complexion Set ARTIS
Charlotte Tilbury Supermodel
Belted Cashmere Kimono HALOGEN®
pleat Sleeve Polka Dot Blouse CECE White
Pleat Sleeve Polka Dot Blouse CECE
Plush Fleece Zip Front Hoodie VINCE
Off Shore Cable Knit Sweater BILLABONG
The Looker Frayed Ankle Skinny Jeans MOTHER
Cashmere Ombré Stripe Mock Neck Sweater VINCE
Nordstrom Cashmere Crewneck Pullover
Button Hem Baby Boot Jeans VERONICA BEARD
Mercer Leopard Print Jacket VERONICA BEARD
Halogen V-Neck Tunic Tee Green
Halogen V-Neck Tunic Tee White
Halogen V-Neck Tunic Tee Black
Cotton Utility Jacket CASLON®
Halogen® WIDE CUFF TURTLENECK CASHMERE SWEATER , white
HALOGEN® WIDE CUFF TURTLENECK CASHMERE SWEATER , Black
Wide Cuff Turtleneck Cashmere Sweater HALOGEN®
Ruffle Twill Coat KENSIE
Ruffle Neck Sweater HALOGEN®
Hooded Leather Moto Jacket CASLON®
Maurine Bootie SAM EDELMAN
Pointy Toe Mule AGL
Jordan Ripped Crop Bootcut Jeans L’AGENCE
Travel Lip Maestro Set GIORGIO ARMANI
Garden Fleur Chiffon Blouson Dress VINCE CAMUTO
Volupté Tint-in-Balm Kiss Set YVES SAINT LAURENT
CHANEL ROUGE COCO CORAL SET
Mix Print Top HINGE
Haddie Faux Suede Moto Jacket KUT FROM THE KLOTH Grey
Haddie Faux Suede Moto Jacket KUT FROM THE KLOTH Red
Twist Peplum Hem Top TOPSHOP
Zip Detail Leggings ALEXANDER WANG
Smoking Slipper AGL Red
Smoking Slipper AGL Black
Hesla Pump MARC FISHER LTD
Vince Camuto Sleeveless V Neck Top
Skalett Pump TED BAKER LONDON
Yizelda Lace Shoulder Sweater TED BAKER LONDON Grey
yizelda Lace Shoulder Sweater TED BAKER LONDON Pink
Yizelda Lace Shoulder Sweater TED BAKER LONDON Green
Tab Over Cotton Utility Pants NORDSTROM SIGNATURE
Ted Baker London Adjustable Handle Leather Tote Floral Print
Ted Baker London Adjustable Handle Leather Tote
Ruffle Neck Blouse VINCE CAMUTO
Embroidered Swiss Dot Panel Sweatshirt VINCE CAMUTO
Rivera Flat SAM EDELMAN
Button Neck Tee CASLON®
Ribbed Trim Short Sleeve Hoodie VINCE CAMUTO
Tiered Ruffle Sleeve Garden Floral Top VINCE CAMUTO
Tiered Ruffle Sleeve Garden Floral Top VINCE CAMUTO
Frame Pleated Peplum Blouse
Marsden Flat Thong Sandal TORY BURCH White
Marsden Flat Thong Sandal TORY BURCH Tan
Marsden Flat Thong Sandal TORY BURCH
Colorblock Fit & Flare Sweater Dress VINCE CAMUTO
Careeta Pump Vince Camuto
Sam Edelman Helen Ankle Strap Pump
Marc Jacobs Sport Tote 2018 Nordstrom Anniversary Sale
Abby Sandal Alexander Wang 2018 Nordstrom Anniversary Sale
Pleated Peplum Hem Silk Tank FRAME
Pleated Hydrangea Skirt REBECCA TAYLOR
Rails Collins Military Jacket
Ted Baker Lizia Leather Biker Jacket Light Pink
Ted Baker Lizia Leather Biker Jacket Green
Ted Baker Lizia Leather Biker Jacket
BlankNYC CLOUD NINE DRAPE JACKET Tan | NORDSTROM Anniversary Sale 2018
BlankNYC CLOUD NINE DRAPE JACKET Black | NORDSTROM Anniversary Sale 2018
BLANKNYC CLOUD NINE DRAPE JACKET | NORDSTROM Anniversary Sale 2018
LEITH RIBBED SHAWL COCOON SWEATER Blue| NORDSTROM Anniversary Sale 2018
LEITH RIBBED SHAWL COCOON SWEATER Pink| NORDSTROM Anniversary Sale 2018
LEITH RIBBED SHAWL COCOON SWEATER Orange| NORDSTROM Anniversary Sale 2018
LEITH RIBBED SHAWL COCOON SWEATER | NORDSTROM Anniversary Sale 2018
Leith Ribbed Shawl Cocoon Sweater
Ted Baker Wool Blend Long Wrap Coat
Veronica Beard Steel Jacket with Removable Turtleneck Dickey
Meant To Be Jacket BlankNYC
Blank NYC Meant To Be Moto Jacket
Tory Burch Marsden Pebbled Leather Tote
Ted Baker London Lizia Leather Biker Jacket – Nude Pink
Rib Trim Silk Blouse VINCE
Button & Scarf Detail Wool Sweater MARC JACOBS
Cashmere Directional Rib Mock Neck Sweater NORDSTROM SIGNATURE
Cashmere Directional Rib Mock Neck Sweater
Smocked Neck Blouse VINCE CAMUTO Red
Smocked Neck Blouse VINCE CAMUTO Pink
Smocked Neck Blouse VINCE CAMUTO Black
LONGCHAMP ‘LE PLIAGE’ EXPANDABLE TOTE
LONGCHAMP ‘LE PLIAGE’ EXPANDABLE TOTE
LONGCHAMP ‘LE PLIAGE’ EXPANDABLE TOTE
‘Le Pliage’ Expandable Tote LONGCHAMP
‘Le Pliage’ Expandable Tote LONGCHAMP
Double Breasted Plaid Coat SOSKEN
Lace Yoke Poplin Pinstripe Blouse HALOGEN®
Puff Sleeve Merino Wool Blend Sweater HALOGEN®
Cable Cashmere Sweater NORDSTROM SIGNATURE
Axle Denim Jacket T BY ALEXANDER WANG
Chuck Taylor® All Star® Platform Sneaker CONVERSE
Silk Knit Top EILEEN FISHER
Silk Knit Top EILEEN FISHER
Brinkley Over the Knee Stretch Boot STEVE MADDEN
oakwood street – lora pebbled leather hobo KATE SPADE NEW YORK
oakwood street – lora pebbled leather hobo KATE SPADE NEW YORK
Olga Boiled Wool Topcoat J. CREW
J.Crew Dover Blazer J. CREW
J.Crew Dover Blazer J. CREW
Le Slender Straight Leg Jeans FRAME
Classic Leather Moto Jacket MICHAEL MICHAEL KORS
Classic Leather Moto Jacket MICHAEL MICHAEL KORS Taupe
Cela Bow Slide LOUISE ET CIE
Wacoal Basic Beauty Full Figure Underwire Bra
Barefoot Dreams® CozyChic® Cardigan
Natori Flora Underwire Bra
Natori Feathers Underwire Contour Bra
Hanky Panky Low Rise Thong
Nike Free RN 2018 Running Shoe
Sweaty Betty Dharana Yoga Tee SWEATY BETTY
Sweaty Betty Zero Gravity Print Ankle Leggings
diptyque Floral Candle & Eau de Toilette Set
Tom Ford Iris Bronze Eye & Lip Set
Charlotte Tilbury Glowing, Pretty Skin Palette
Charlotte Tilbury The Pretty Pink Lipstick Set
Beauty Bioscience® GloPRO® Microneedling Regeneration Tool Face & Eye Set
T3 Grey & Rose Gold Cura Hair Dryer
simplehuman Eight Inch Sensor Mirror with Brightness Control
Alo Block High Waist Mesh Inset Leggings Concrete
Alo Block High Waist Mesh Inset Leggings
Alo Fluid Tunic Hoodie
Alo Fluid Tunic Hoodie
rag & bone Reanna Asymmetrical Merino Wool Sweater
Stuart Weitzman Lafayette Slouch Boot Mojave Suede
Stuart Weitzman Lafayette Slouch Boot
Stuart Weitzman Waverly Bootie
rag & bone/JEAN Raw Hem Ankle Skinny Jeans (Black Raw Hem)
MCM Ottomar Leather Backpack
MCM Ottomar Leather Backpack Soft Pink
MARC JACOBS Mini Double Pack Leather Crossbody Bag Sapphire
MARC JACOBS Mini Double Pack Leather Crossbody Bag Bone
MARC JACOBS Mini Double Pack Leather Crossbody Bag Pearl Pink
MARC JACOBS Mini Double Pack Leather Crossbody Bag
FRAME Le High Straight Asymmetrical Hem Jeans (Kingsway)
Vince Cantara Slip-On Sneaker  Bordo/Rose
Vince Cantara Slip-On Sneaker
Lewit Leather Moto Jacket
Lewit Leather Moto Jacket
rag & bone Suede & Leather Circle Crossbody Bag
Theory McClair Plaid Off the Shoulder Jacket
Vince High Waist Wide Leg Pants
Poppy Finch Long Pearl Threader Earrings
Badgley Mischka Double Face Wool Blend Wrap Front Coat
Badgley Mischka Double Face Wool Blend Wrap Front Coat
Jeffrey Campbell Coma Stretch Bootie
Topshop Printed Midi Skirt
Topshop Longline Sweatshirt
BaubleBar Genevieve Hoop Earrings
Loeffler Randall Luisa Sandal
Paul Green Sofia Loafer
Halogen® Detachable Sleeve Sweater
Topshop Cord Miniskirt
Trouvé High Waist Wide Leg Trousers
Avec Les Filles Faux Fur Lined Plaid Biker Jacket
Topshop Big Bloom Tie Wrap Blouse
Sole Society Mariol Slingback Pump
Sea Eyelet Sleeve Wool Blend Sweater
Sea Plaid Cuffed Wide Leg Pants
Lewit Bold Plaid Trench Coat
Lewit Eyelash Graphic Wool & Silk Sweater
Alice + Olivia Alivia Stripe Bell Sleeve Cotton Blend Sweater
Vince Silk Off the Shoulder Blouse
Poppy Finch Baby Pearl Skinny Choker Necklace
Mark Fisher LTD Dacey Boot
BP. Tonya Open Toe Mule
Leith Sleek Knit Midi Dress
ALLSAINTS Mast Leather Shoulder Tote
Halogen® Blouson Sleeve Long Cashmere Cardigan
WAYF Wide Leg Trouser
Vince Alora Mule
Rebecca Minkoff Superwoman Delaney Tee
AG Ex-Boyfriend Relaxed Slim Jeans (15 Years Blue Shift)
Vince Cantara Slip-On Sneaker
Badgley Mischka Double Face Wool Blend Wrap Front Coat
Rag & Bone Simone Lace Up Pants
No part of this site, or any of the content contained herein, may be used or reproduced in any manner whatsoever without express permission of the Copyright Holder. Copyright lulumum

Looking for Something?