Lululemon has come up with more surprises this week! Lululemon Skincare! A new self-care line is being released. The Lululemon Self Care includes deodorant, dry shampoo, cleanser, moisturizer, and balm. With my favorite skincare brand Deciem imploding last week, this is a very timely release. Lululemon Self Care competes with CliniqueFit, Clinique’s specialty line of gym makeup and skincare. This is such a niche category for skincare that I anticipate we will be seeing many more established mainstream skincare brands creating similar lines. It’s interesting to me that of the huge lineup of CliniqueFit products the only ones that compete with Lululemon Self Care Products are the dry shampoo and moisturizer. This was a very smart move from Lululemon having their products not compete and instead compliment the lineup.
What do you guys think? Will you be trying the Lululemon Self Care line? I’m very wary about marketing in skincare and am a pretty savvy (nerdy) when it comes to ingredients and formulation, so while I’m curious to try this I’m not sure it will replace my holy grails in the moisturizer/cleanser category, or the dry shampoo. I’m very excited to try the lip balm though.
How do you use your post workout products? I keep face wipes in my gym bag and wash my face at the sink in the gym, but then I come straight home and shower and use my regular products.
The products are being launched in just a few test markets today. The Toronto store, Chicago and just a few others. No word yet on availability online or price points.