What We Love is up! I was expecting it to be up tomorrow. Sorry for the light posting today and potentially tomorrow (and definitely Saturday). I’m a bit preoccupied with the Seawheeze festivities. I’ll be posting pictures on Instagram tomorrow of the Seawheeze store and packet pickup so if you’d like to follow along be sure to follow me on instagram at lulumumblog. If I know what’s good for me I will come home earlyish tomorrow and crash hard so that I’m fresh for the half marathon on Saturday! so probably no actual blog posts but definitely Instragram is where you can find me. Wish me luck!

PS. I got my Definitely Raining Jacket today in Espresso and I am so in love with the color. It’s gorgeous. I love the Gator Green too but the Espresso is stunning. Photos hopefully on Sunday. 

I love this but I will probably be so poor after tomorrow. 



  1. August 14, 2015 / 3:01 am

    I SOOOOOOOOO want that vest! Though I guess my wallet is safe til it comes to the US. Anyone know when the naval blue ITF crops are coming to the US? UK got them and I forgot who else but I am desperate for those.

  2. Anonymous
    August 14, 2015 / 3:04 am

    That butterfly CRB will be mine!! p.s. Good luck at seewheeze LLM!!

  3. yogibabe
    August 14, 2015 / 3:19 am

    I'm sending you tonnes of luck for the SeaWheeze lulumum!!! Have fun! ☺

  4. August 14, 2015 / 4:32 am

    Ugh. That vest best not come to town until next Monday… By the time I've hit the SeaWheeze store and lab tomorrow (did you See those kimonos hanging up in the back?? Beautiful!!) I'm going to be in rough shape – as will my visa. I'm still recovering from wanderlust, for crying out loud!

  5. August 14, 2015 / 1:09 pm

    Oh, I love the Fluffin' Awesome jacket! Good luck on your race!

  6. stylistadiva1
    August 14, 2015 / 2:35 pm

    Just checked out the Sea Wheeze items on your instagram. Thanks for posting! While I don't care for the multi-color, circular pattern stuff, I do love the stripe Inspires and the blue funky pattern CRB.
    Also looking forward to the Butterfly CRB and Speed short drops (hopefully in CAN) next week, and the fluffin' awesome jacket and vest drops. (Though I do feel odd about purchasing "winter" items in August, getting snow in September is not unheard of here.) Good luck Sea Wheezing!

  7. August 14, 2015 / 7:14 pm

    Loving the vest and jacket (Fluffiest Fluffing awesome)! Confused as to why the crew love would make yet another appearance ..didn't those all go to WMTM?

    • August 14, 2015 / 8:19 pm

      They did; I got one for $44. I love it though!

  8. Anonymous
    August 14, 2015 / 8:21 pm

    Gotta love all the people on the LLL groups today that clearly just went to buy as much as they could for resale. It's crazy that people don't even want to wait a few days to avoid looking like total opportunists.

    • Lulumum
      August 14, 2015 / 8:24 pm

      Oh there are stories from the trenches.

  9. August 15, 2015 / 2:30 pm

    Does anyone know the price of the Fluffiest Vest and the Awesome Jacket?

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