by Cristina

Lululemon Keeps Trying To Make The ‘French Cuff’ Happen

April 2, 2014

Stores are now offering a new style of complimentary hemming on all Groove Pants and Astro Pants called the ‘French Cuff‘. I don’t understand Lululemon’s obsession with French Rolling and French Cuff. Is it meant to offer versatility? is it a gimmick to draw back interest in their core pieces? Is it hipster?  I just don’t know. This is something I do to my pants when I’m trying to jam them into my rain boots. Actually, it really does look cute when the hems are folded up on the calves as long as the pant legs aren’t too wide and you are wearing cute sandals.  I’m just not that thoughtful with my clothing personally and if I roll my pant legs up its solely out of necessity. You know, if I want to wear my tube socks over my pants while watching TV. 

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