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Fit Review and Store Report: New Prints, NULUX, Savasana Waterproof Jacket II, City Bound Wrap, Insculpt Vest

by Cristina September 3, 2016
written by Cristina

Thanks to Ms. R for sharing her store finds from the Kelowna store with the new prints and NULUX. My store didn’t have these top items but I would have loved to try on NULUX and the engineered print Energy Bra. 

Speed Shorts 

Hotty Hot Shorts

Speed Wunder Tight NULUX

Energy Bra


Savasana Waterproof Jacket II size 10

This jacket was swimming on me and way too big in the size 10. It just felt really sack like and unflattering. If you are tall and have a bigger bust this may look incredible on you but for my proportions this was a definitely no. 


City Bound Wrap size ‘M’

This wrap had me intrigued on the website and I thought I’d like it in person but the fit was tricky for me, it was unflattering and the buttons really bothered me so I hate it. The size M fit right everywhere except for the tulip hem where it looked a touch too fitted. As you can see this fabric does not drape at all but instead holds it’s shape where it bunches up in the arms. 

it just wouldn’t lay in a flattering way on me and it created bulk in my shoulders that I didn’t like. 

These buttons are horrible and flimsy and I can see them ripping right off after a few uses. They barely tack on to each other. 



I tried on the ‘L’ and it was just awful. 


Insculpt Vest size 10

The Insculpt Vest was intriguing to me online as well but I didn’t hate it in person. It’s reversible and I really like the inside version of the jacket with the contrasted seam details. I like that it’s a think light layer and easy to throw on.  The black version of this vest reverses to this grey. The 10 fit well but I found it visually widening at the hips because of the pocket design, although it was better with the contrasted side out. It also doesn’t provide much warmth. I find quilted down vests much more flattering to my shape, and also provide functional warmth. 

https://api.shopstyle.com/action/apiVisitRetailer?url=http%3A%2F%2Fshop.lululemon.com%2F%3Fk_clickid%3Dd8ba1aec-0624-484c-8e52-440388937e50%26k_trackingid%3D8x6074%26cid%3DGoogle%26gclid%3DCj0KEQiAsNyxBRDBuKrMhsbt3vwBEiQAdRgPsnFG57OlWjn5qbpHuz5HCu7y7heZzoUfiDW00m4D36caAgTL8P8HAQ&site=www.shopstyle.ca&pid=uid6784-25288972-7

September 3, 2016 30 comments
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New Print! Outrun Tight

by Cristina September 3, 2016
written by Cristina

Thanks to Ms. M for sharing a snapshot of the new Outrun Tight print she saw today at a Vancouver area store. There are also Hotty Hot Shorts in this print but in black and white.I like that the print is distressed vs. really crisp dark black lines. 

https://api.shopstyle.com/action/apiVisitRetailer?url=http%3A%2F%2Fshop.lululemon.com%2Fp%2Fwomen-pants%2FOutrun-Tight%2F_%2Fprod8260637%3Frcnt%3D2%26N%3D1z13ziiZ7z5%26cnt%3D70%26color%3DLW5AE8S_026407&site=www.shopstyle.ca&pid=uid6784-25288972-7

September 3, 2016 11 comments
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Color Comparison: Heathered Dusty Mauve to Heathered Purple Fog and Heathered Barkberry

by Cristina September 2, 2016
written by Cristina

My blogger project for the day was setting up my camera so that I could streamline downloading photos (it’s a WIFI camera without HDMI cables and it has to go to a dedicated Canon website album) and make it so that I could easily use my camera for fit review posts on Mondays in a way that is as easy and quick to process as using my iPhone had been. Hello iCloud and instant photo streaming onto my computer. I hope to provide you guys with crisper, quality pictures and truer colors for fit reviews. I want you guys to know that I really take your comments and critiques seriously and when I can I try to implement your suggestions. I really hope Monday’s product drop photos are an upgrade for you guys. In the meantime, my first photo for the blog upgrade was this color comparison of Heathered Muted Mauve to very similar Heathered Purple Fog and Heathered Barkberry. As you can see, this is a color family I really love. I also posted it to instagram first and then embedded it here so if any of you are interested in following my Instagram account (which I really appreciate) feel free to click on the image bellow and it should direct you there.

*please don’t point out the absolute simplicity of using the SD card to download images. It has only now occurred to me. After several hours of fiddling around with my camera and computer. 

#luluaddict #lululemon color comparisons of like colors

A photo posted by Lulumum (@lulumumblog) on Sep 2, 2016 at 2:44pm PDT

September 2, 2016 6 comments
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Maze Jacquard Wunder Under Crop, Outrun Tight Spray Jacquard, Deep Green Spray Jacquard WUC’s, Yogi Racerback III

by Cristina September 2, 2016
written by Cristina

Maze Jacquard Wunder Under 

https://api.shopstyle.com/action/apiVisitRetailer?url=http%3A%2F%2Fshop.lululemon.com%2Fp%2Fwomen-crops%2FWunder-Under-Crop-III-Luon%2F_%2Fprod7370121%3Frcnt%3D24%26N%3D1z13ziiZ7z5%26cnt%3D70%26color%3DLW6AAMS_026876&site=www.shopstyle.ca&pid=uid6784-25288972-7

Jacquard Maze

https://api.shopstyle.com/action/apiVisitRetailer?url=http%3A%2F%2Fshop.lululemon.com%2Fp%2Fwomen-crops%2FWunder-Under-Crop-III-Luon%2F_%2Fprod7370121%3Frcnt%3D24%26N%3D1z13ziiZ7z5%26cnt%3D70%26color%3DLW6AAMS_026876&site=www.shopstyle.ca&pid=uid6784-25288972-7

Deep Green Spray Jacquard Wunder Under Crop, Yogi Racerback III

https://api.shopstyle.com/action/apiVisitRetailer?url=http%3A%2F%2Fshop.lululemon.com%2Fp%2Fwomen-pants%2FWunder-Under-Pant-Hi-Rise%2F_%2Fprod7390269%3Frcnt%3D0%26N%3D1z13ziiZ7z5%26cnt%3D70%26color%3DLW5AAWS_026713&site=www.shopstyle.ca&pid=uid6784-25288972-7

Outrun Tight Spray Jacquard 

September 2, 2016 16 comments
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Lululemon Q2 2016 Notes.

by Cristina September 2, 2016
written by Cristina

These are my notes so far from the earnings call. I may add more to this tonight but for now I’ve just spent three hours listening to the call, taking notes, reading the transcript, finding the informative links for within this post, making sense  of it all, reading between the jargon and constantly googling how to spell ‘silhouette’. Please bear with me. I hope to have more notes tomorrow from a more informed reader. I am not an investor nor have I any qualified analytic knowledge about lululemon earnings information, this is just my takeaway from the earnings call and the question and answers as a customer and fan of the brand. Do note again as I mentioned before that Lululemon has opted to do the webcast at 4:30 EST on a Thursday of a long holiday weekend (in my opinion, strategically getting ahead of media attention) Lululemon has never before had earnings calls this late, and this is also the first time they didn’t provide playback options immediately. The playback of the call was made available late this evening. 

**Since launching the website they are enhancing customer experience. The new website launch allows them to do A/B testing with customers (showing different versions to different customers and analyzing response). They have a robust database that 50% of customers are currently enrolled in, allowing them to analyze guest behaviour and create greater engagement. They are working on reducing all friction from customer experience (really? removing floating product images with modelled product images for thumbnails I guess). They are looking at website product stages, checkout response, checkout processes (abandoning items in carts and not checking out) new ship from store option (vs. from warehouses) currently in 11 stores and will be in 65 stores by the holidays. This allows them to sell through product assortments at full price vs. having to create markdowns to move inventory since they will be gathering inventory for shipping to customers from stores and warehouse.They have sitched weekly emails which where formerly product focused to being more event focused. They are creating a more agile and nimble system where they can create change immediately. with the new website they are able to see within a few hours how product pages are doing. (they are obsessed with conversion rates and analytics). Also worth noting in the database and analytics information is that stores are now providing free wifi access.

** Later in the year we will have a Black Friday collaboration with Janaina Milheiro, known as ‘feather girl’ She is a textile designer from Paris who works regularly with couture houses. We can expect to see the artistry of her feather designs with technical silhouettes with new fabrics to create digitally engineered prints.

**stores opening with smaller footprints ‘hyper-local’. They will be opening smaller scale stores which are community dedicated. Mountain resorts, beach resorts with a specialized product assortments. strictly run products for run communities, men’s only stores etc. etc.

**NULU is being released this September and is Lululemon’s first naked sensation cardio pant. Sweat wicking, quick drying, lightweight coverage and gentle compression engineered to minimize distractions. It’s specifically engineered for indoor workouts such as spin. Raising the bar on craftsmanship and dialing up visual impact of prints and colors and details utilizing  highly technical processes that allows us to achieve a rich level of color and detail without sacrificing function. They are ‘coming back’ to being design focused and working on fit, layering and outfitting. Laurent emphasized several times the ‘outfitting’ theme and the guests ability to create outfits with the new designs. I believe this to mean the focus on black/white textural bottoms. Currently they have a ratio of 1.2 to 1.3 on tops and bottoms and they hope to increase that ratio to 1.5.

**The shop-in-shop store they opened in Harrods in August is doing very well and they plan to open a new massive 82,000 square foot store in St. Regent (London) in Q4, which sees 7 1/2 million visitors each year. This store will have a special limited edition collaboration line with Central St. Martins fashion students and it will be exclusively sold at this location. A later investor questioned wether they would have further ‘wholesaler chanel’ opportunities and Laurent was quick to point out that they are autonomous and the structure we have of vertical sales allows us to leverage product margins in exploring product technologies. All inventory and staff at the Harrods location are Lululemon owned, not inventory wholesale purchased by Harrods with Harrods trained staff.

**Price increase. A very savvy investor questioned their previous earnings calls remarks about May starting off a bit slow (customer traffic) vs. what they have reported the earnings being for the quarter. He questioned wether or not this was an isolated blip or if the trend continued throughout May and to the end of Q2  and then perhaps had a stronger finish?  The response:   “comp question first. we did see the course start out slow in a traffic standpoint. We did not see a meaningful improvement in the traffic trend throughout the quarter. That remained a headwind for us throughout the second quarter. There where other API’s that helped offset that. As we drilled closer to AUR it was a combination of favourable mix and price. That trend is expected to go into 2017. ” This basically acknowledges that they have had a significant slow down in traffic but they where able to salvage earnings by other means (lesser product availability, increased margins) and a well performing Seawheeze showcase store (they broke 2 million this year at Seahweeze, last year they where at 1.75).  Later on in the call it was acknowledged that August was very trim for product but that it was not a bad position because it prevented them from having to resort to markdowns. I think if we look at the WMTM inventory levels and listen to what readers are saying about inventory at the outlet stores this points to a really huge problem they are masking. Another investor question asked about the large shipper bankruptcy  potentially affecting guidance and inventory over Christmas. The response was that “We don’t have any concerns over supply chain or suppliers or shipping partners that we use. We have a close relationship with ‘blue chip’ partners. There is no disruption from our shipping partners and our guidance reflects the confidence we have in our supply chain structure.’

Laurent commented earlier in the Q&A period that  ‘We have seen no price resistance where we’ve created value for our guests’.

Another very savvy investor and who has obviously done her blog homework has asked ‘Please elaborate on what the response has been on some of the new product that has started coming out over the past few weeks and how it is resonating with customers. Response:  “In August we where really lean in our summer products. We certainly left some business on the table in some of this new product that flowed through the store and online (no typical fall product drops as I’ve been remarking the past three weeks!) We are pleased with the assortment and how the assortment merchandised together (outfitting potentials/product theme) We had vision in design studio and cardio (the sculpt tights and greyvy line). Laurent earlier referred to it as ‘minimalist studio collection’. “Guests are responding to mesh, braiding and bonded seams.” There has been sequential improvement in the bra and tank lines. Overarching vision that expands to the mens line allows the guest to put together outfits more easily and in a powerful way. ” (I really F**king hate this kind of jargon. Who puts together outfits in ‘powerful’ ways? why are they overarching so much on outfit? this is essentially just driving tank to pant ratio sales and increasing bra sales with the new tank silhouettes which require you to coordinate bra/tank purchases).

September 2, 2016 24 comments
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Lululemon Q2 2016 Earnings Call

by Cristina September 1, 2016
written by Cristina

Unfortunately lululemon has changed the way they do their webcasts and todays webcast was done very late in the business day (4:30 EST on a Thursday) which is a typical defensive PR move (just think of when celebrities release statements, always right before a weekend if they don’t want it to receive traction in the press). Lululemon has always done their webcasts for earnings calls early in the morning PST time (12pm EST). Another change is that it is now only listenable ‘live’ without the option of pausing or rewinding or listening to the stream later. This means you have to be on the call at 4:30 EST sharp and actively listen to it from start to finish, which mean you will miss a lot of information if you do not have bionic hearing.  The call is over now and it is being archived so I am unable to listen to it from where i had to leave off but hopefully we will have the transcript soon. 

Lululemon Athletica Inc reported an increase in quarterly earnings on Thursday as sales rose, but its shares fell after it forecast earnings in the current quarter would be at or below consensus. < this is no surprise at all based on my observations and posts over the past few weeks. Price increases, missing fall merchandise, subdued colors etc. etc. etc.  

September 1, 2016 32 comments
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Midnight Bloom Print

by Cristina September 1, 2016
written by Cristina

Midnight Bloom Print Wunder Under Crops High Rise, Free To Be Tranquil Bra/Midnight Bloom

https://api.shopstyle.com/action/apiVisitRetailer?url=http%3A%2F%2Fshop.lululemon.com%2F%3Fk_clickid%3Dd8ba1aec-0624-484c-8e52-440388937e50%26k_trackingid%3D8x6074%26cid%3DGoogle%26gclid%3DCj0KEQiAsNyxBRDBuKrMhsbt3vwBEiQAdRgPsnFG57OlWjn5qbpHuz5HCu7y7heZzoUfiDW00m4D36caAgTL8P8HAQ&site=www.shopstyle.ca&pid=uid6784-25288972-7

September 1, 2016 9 comments
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Sleeper Favourite: Muscle Swing Tank

by Cristina August 31, 2016
written by Cristina

This tank was under the radar for me since I tend to really hate ‘muscle tank’ style sleeves on me. I find they are too masculine looking on my athletic shape. I’ve been hearing some buzz on Facebook about this style though and after seeing 3 fit reviews of it I had to run to my store to try it on. My store was already sold out of my regular size 10 but I had read that this is a size down style so I gave the 8 a shot. It is so flattering!!! The sleeves are not cut low or cut too sharply into the chest and the crew neck isn’t too high. I find it really flattering over a larger bust (which I suppose I am at 34DD? but I’m also pretty small busted…I dunno). I find it really accentuates the bust shape while providing a lot of coverage, and then the length is really flattering and  a loose not quite tunic shape. Definitely try this one on if you are in store. This is not something I’d wear to the gym at all both because it’s cotton but also because it’s such a sophisticated cut. I would wear this with a really cute pair of slim jeans and boots. 

** I dug up my camera yesterday and charged it up, but would you believe I forgot it at home? This is why the camera system is going to take some getting used to. 

Muscle Swing Tank

https://api.shopstyle.com/action/apiVisitRetailer?url=http%3A%2F%2Fshop.lululemon.com%2Fp%2Fwomen-tanks%2FMuscle-Swing-Tank%2F_%2Fprod8260593%3Frcnt%3D44%26N%3D1z13ziiZ7z5%26cnt%3D67%26color%3DLW1ACXS_0002&site=www.shopstyle.ca&pid=uid6784-25288972-7

FYI, Joe Fresh also has a tank similar to this style. 

Tulip Hem Tank


August 31, 2016 37 comments
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Outrun Tight, Fast Times Bra

by Cristina August 31, 2016
written by Cristina

Outrun Tight, Fast Times Bra

https://api.shopstyle.com/action/apiVisitRetailer?url=http%3A%2F%2Fshop.lululemon.com%2Fp%2Fwomen-pants%2FOutrun-Tight%2F_%2Fprod8260637%3Frcnt%3D2%26N%3D1z13ziiZ7z5%26cnt%3D67%26color%3DLW5AE8S_026407&site=www.shopstyle.ca&pid=uid6784-25288972-7

August 31, 2016 3 comments
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lululemon yin time bag (heat)
Lululemonlululemon women’s bags

Teeny Tooth High Times Pant, Muscle Swing Time, Yin Time Heat Bag

by Cristina August 31, 2016
written by Cristina

Take a look at the newest lululemon gym bag: The Yin Time (heat) bag

lululemon yin time bag (heat)
lululemon yin time bag (heat)
lululemon yin time bag (heat)

From work, to workout, this cross-body bag has you covered. Durable fabric is easy to wipe clean – Ice Grey color

lululemon yin time bag (heat)
lululemon yin time bag (heat)
lululemon yin time bag (heat)

Teeny Tooth High Times Pant, Muscle Swing Time, Yin Time Heat Bag

https://api.shopstyle.com/action/apiVisitRetailer?url=http%3A%2F%2Fshop.lululemon.com%2Fp%2Fwomen-pants%2FHigh-Times-Pant-Luon%2F_%2Fprod5020327%3Frcnt%3D1%26N%3D1z13ziiZ7z5%26cnt%3D67%26color%3DLW5AAOS_027029&site=www.shopstyle.ca&pid=uid6784-25288972-7

see more lululemon gym bag posts here

August 31, 2016 11 comments
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