An amazing must read post from My Superficial Endeavors analyzing Lululemon stock. Very insightful, especially since she’s an analyst by day.

“But I also find it strange that with all the popularity, Lululemon does not trademark any of their performance fabrics.  A big part of their selling point is the quality of their performance fabrics such as luon, luxtreme, silverescent, etc.  In fact, they don’t even have long term contracts with raw material suppliers which is pretty risky as the suppliers can 1. increase the price unexpectedly and in turn increase cost for Lulu, and 2. umm stop supplying under short notice and disrupt Lulu’s inventory flow.  As much potential as this company has, they really need a solid senior management team in order to stay afloat with their rapid growth rate.  Brand loyalty will fade if they lose quality and reputation.”

The Silver Luon Line has been repriced!! The Challenge Jacket has been repriced from $168 to a more reasonable $128 and the Challenge Tank has been repriced from $78 to $58. Thank you Lululemon for listening to our feedback.

Can you please make a Modern Racerback Tank in Roses Print? but could you make it White Roses print on a Black Tank? I tried on the Coal and Black Roses print yesterday and didn’t like how subtle the Rose Print was on it..but a white print on black background would be amazing.

Thanks for listening,

Lulumum

This is the Run: Hustle Crop. It surprises me that there is a Hustle Run Crop because the Hustle Tank didn’t strike me as a running tank. I like the look of these ones and in particular the reflective strip placement. I wish the new Brushed Power Luxtreme Run: Ambition Tights had this reflective strip because I’m more interested in trying out those but my preference is to have running tights with reflectivity on it.

Description

• Not a new dance step, more like your new favourite calf-length crop!
• Made of 4-way stretch power luxtreme™ for ‘no bounce’ muscle support & quick drying, wicking capabilities
• Low-rise waistband with drawstring & elastic for support
• Body-shaping flatlocked seams reduce abrasion
• Close fitting zipper pockets create jiggle-free storage
• Reflective for increased low-light visibility
• Quick-access gel pockets

Black Rejuvenate Jacket. Comes in Black and White. I think it looks much better in Black. “Infused with Polyester to keep it fluffy and warm”. Sounds like it’s a sweatshirt stuffed like a puff jacket. The Polyester should make this a pretty warm jacket.

Push Your Limits Tank Coal and Black Roses Print in Coal and Black Roses Print

Sparkle Scuba in Heathered Casis and Lulu Jac

Lift Your Spirits Jacket Wish Blue

This is a gorgeous Coal and Black Roses Push Your Limits Tank. I wish there was also a version with the reverse colors. Black Roses Print Body, Coal Straps.

This is the Sparkle Scuba in Heathered Sparkle Casis. I feel a bit relieved that there isn’t a blue one because I think I can pass on these colors since I did with the Cuddle Up version. I wonder why they didn’t chose to make these ones in different colors then the Sparkle Cuddle Ups.

Sparkled Heathered Clarity Grey. I believe the ebay one I posted about here was not actually pale blue as I thought but this pale grey.

Sparkle Dark Classic Sports Grey