Another small upload today. This reduction in merchandise has been going on since at least early November, but the holiday season was the most alarming since we would normally see a huge assortment, with extra drops. January is typically a little lighter, but even so, this is unusually light. Especially with New Years Resolution gym trends to capitalize on. I read an interesting comment about this on social media from an employee that confirms my observation. No reason given for the reduced output.
Comment from a lululemon employee
Besides the bummer of small uploads, I do really like the new Dance Studio Relaxed Fit cargos. I’m toying with trying out the joggers. What do you guys think of this weeks drop?
Cristina founded The Sweat Editcommunity in 2010, from her home in Vancouver, BC. She loves working out when she’s not at work managing the website.
Her favourite workouts include olympic weightlifting, crossfit, running, and spinning on her Peloton. Favourite Peloton Workouts: Power Zone Training with Denis Morton or Matt Wilpers.
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I feel like the target demographic has changed. Dramatically. It’s now 10-16 year olds. I had the misfortune to go to the mall last weekend. Lulu and Sephora both full of pre-teens and teens. I saw a girl who was maybe 10, head to toe Lulu, including a bet bag, the tiny cropped scuba, black leggings, Nike socks and Uggs. I’m not into wearing the same clothes as a 10 year old. I’m 48. Call me a boomer if you want. Lulu still has adults modeling the clothes on the website, but I wonder when that will change.
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I feel like the target demographic has changed. Dramatically. It’s now 10-16 year olds. I had the misfortune to go to the mall last weekend. Lulu and Sephora both full of pre-teens and teens. I saw a girl who was maybe 10, head to toe Lulu, including a bet bag, the tiny cropped scuba, black leggings, Nike socks and Uggs. I’m not into wearing the same clothes as a 10 year old. I’m 48. Call me a boomer if you want. Lulu still has adults modeling the clothes on the website, but I wonder when that will change.
The New Year collection opens my wallet every year! Love it.