Pop Stripe Heathered Dune Forme Jacket
The Heathered Grey Forme Jacket which we haven’t seen many pictures at all of.
The Wamo Camo Scuba Hoodie has been spotted in stores.
There is a new Kickstarter campaign by Y Athletics that was funded back in December to create ‘SilverAir Odorless Athletic Shirts’ for men, strikingly similar to Lululemon Silverscent Metal Vent Tech Tees. The designs are similar, the technology is the same and the asthetics are the same. Y Athletics has released this statement I’ve copied below to all its backers since they are now unable to complete their orders due to Lululemon having their mutual manufacturer Tefron Ltd. hold back their product delivery.
Lululemon has exclusivity rights with Noble Biomaterials Inc. and their X-Static Antimicrobial Technology fabric (silverscent) (here is the press release from September 2013 for the Strategic Global Aliance Partnership). I would think, unfortunately, that Y Athletics was incorrectly informed by Tefron Ltd (the manufacturer) that they had the ability to fulfill a contract with Y Athletics without breaching their contract with Luluelmon. Unless Y Athletics purchased the material prior to Lululemon entering into the partnership with Noble Biomaterials, and if so, is there a retroactive effect with prior orders for the material? Is there a breach in contract between Noble Biomaterials and Tefron, or Tefron and Lululemon? Do those contracts have privacy clauses which prohibit Tefron Ltd. from sharing those details with competing brands?
Before this partnership with Noble Biomaterials Inc., Lululemon did not own any exclusivity to any of the materials they use from Luon, to Vitasea to Tencil. What they owned was the trademark name and those items can be copied by any competing brand at any price point, they just can’t market them under the same names. It was a brilliant and necessary move for Lululemon to enter into this partnership and if they can get more of these fabric technologies exclusively they will beat back the competition and strengthen their brand.
Dear Backers,
Throughout our Kickstarter campaign, we’ve been transparent about the process and any problems that have come up. For the most part, it has been a relatively smooth ride. But now, we’re facing a difficult situation and wanted to keep the lines of communication open with you.
The manufacturing of our shirts is complete and they were scheduled to ship to the US on May 8th. A few days before this date, however, our manufacturer informed us that they received some sort of letter from Lululemon and, as a result, are withholding shipment of our products. Unfortunately, Lululemon has not communicated with us directly, so we don’t know the details of this message.
We’re trying to resolve the issue with our manufacturer and have also reached out to Lululemon for more clarity on the matter. A copy of our attorney’s letter is below: (Go here)
Imagery from Y Athletics Website
Pop Stripe Heathered Dune Forme Jacket
Burlap Wunder Under Crops
Burlap Print Rest Less Tank with Burlap Wunder Under Crops
I definitely would have been interested in trying these High Time Crops in Fatigue Green if they had come a shorter crop version. They remind me a lot of the Roll Down Wunder Under Crops
These Blue Tropic Wee Are From Space Wunder Under Crops are not yet in North America but I assume we will be getting them soon along with the matching Cool Racerback Tank. There is also an earl grey version of the burlap print wunder unders coming, and I’ve confirmed with a source that Bruised Berry is coming soon too. Oh, and after my comments yesterday complaining about how Coastal Tanks are sold out, I had an anonymous comment tell me that more are coming in prints and colors! Yay!
I’m really bummed out by the product drops so far for May. I’m in Summer clothing mode and I’m dying for more Coastal Tanks. Now that I’ve been wearing my Secret Garden Coastal Tank, I’d really like to see a Wamo Camo version as well. I went to Metrotown today in hopes of finding that Black Coastal Tank I saw the other day and sadly that lone size 8 was gone. And shorts!! I need some casual shorts too. Where are all the summer clothes and why are we getting Forme Jackets? Metrotown had three black Flow To Om Bags today, a couple black and Wamo Camo Go Lightly Bags and no Secret Garden Go Lightly Bags. I’m really glad I picked up a Secret Garden GLB when I saw it the other day. No Needa Margarita Keep On Running Duffel in store.
Pop Stripe Heathered Dune Forme Jacket
Wamo Camo Wunder Unders and Hot Spell Bra
Heathered Grey Forme Jacket, Post Power Crop
I tried on the Post Power Crop today in black on a whim and I was surprised they are actually much nicer than expected. I think a curvy figure really works best for these so that they don’t look so overwhelming. The problem with them though is the pouch of fabric at the lower abdomen. You really have to pull the pants up to diminish it, and wear a long enough top to cover it, but you still get the pouch hanging out the bottom. If it had not been for that I would have gotten these at full price for sure.
Voyage Pullover (First I’ve seen of this)
The UK upload has a couple of pretty 105F Singlets out, this two toned Heathered Light Grey/Heathered Black, and a Heathered Blue Tropics.
I noticed late last night that the Bananarama Free To Be Bra was uploaded to the Canadian site. I’m intrigued by the color but I have yet to see the Bananarama Swiftly SS in any local stores.
The new Dune Groovy Stripe Cool Racerback is pretty but its way too similar to the Nimbus Stripe one from last year to be tempting so I definitely wont be getting this.
Groovy Stripe Aquamarine/Cadet Blue Cool Racerback
Earl Grey Run Insulator Pullover
I’m really liking this Run Pace-Setter LS in Ear Grey
