I’ll be back with posts later tonight with guest fit reviews, and details on the earning call that happened today. In the meantime I wanted to open up this post for comments now that the call is over and stocks have started to plummet. These are my comments which I left on my Facebook group.
Potdevin and Holman have arrogantly ignored customer feedback, eliminated the company culture and ethos by laying off ‘old guard’ talented employees and reorganizing, killed fan favourite designs en masse, eliminated colors and producing redundant colors (5 versions of navy), alienated customers, significantly raised prices while reducing value and functionality, killed the HeyLululemon feedback website (and the customer engagement that came with that). These results are no surprised and I’m sure it will get worse as we start hearing earnings results for the rest of 2017. Lululemon executives are nervous and the desperation is showing at store level. Enough with the buzz words Potdevin, ‘the collective’ (aka your employees) and ‘the arena’ (aka your former customers) are on to you.