by Cristina

The Vancouver Sun On the Oprah Effect On Lululemon

November 23, 2010

This one caught my attention because it’s the first quoted comment directly from Lululemon that I’ve read regarding Oprahs Ultimate Favourite Things 2010 episode featuring the Relaxed Fit PantsHere is the link to the Vancouver Sun article. Lululemon has been pretty low key about all of this which has made me a little curious to know what their comments are.

“We believe Oprah’s endorsement of lululemon introduced the product to many women that previously had little or no knowledge of the brand. For those already aware of (lululemon), Oprah’s mention likely boosted the brand’s image further.”

Lululemon Athletica Inc. shares jumped 5 per cent on Monday to close at a record high in Toronto after the trendy Canadian company's relaxed-fit pants were featured on Oprah Winfrey's television show.

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