I wish Lululemon could make a bag with the features of this diaper bag. Lots of technical elements like:
Antimicrobial inner lining (for dirty diapers/baby stuff or your gym gear)
Light colored inner lining so you can see your stuff easier
Insulated liners for your lunch or beverages
Elastic key holder so that you can pull your keys out and open the door without digging around for them
Really Lulu, you could make this so it appeals to parents or gym goers or a combination of both.